Horoscope Research & Breakdowns : is a novel study of
10,000 individual call outs by 'Best-Buy'* road rescue organisation Britannia
Rescue. The study hasallegedly revealed that road rescue
call outs really are written in the stars.
When individuals believe that their star
sign traits really do mirror their own qualities and characteristics,
psychologists refer to the Barnum
Effect as a plausible explanation for this phenomena. However
the latest research by Britannia Rescue, into frequency and type of
breakdown analysed their data, not by gender, or age, but by star
sign. Surprisingly the research appears to have revealed some
clearly defined star
sign tendencies relating to breakdowns.
The following press release was reproduced with kind permission from
30th May 2002: When
we think of the signs
of the zodiac we often relate people to their distinctive personality
traits, but have you ever thought that your star sign could influence how
often you breakdown and what causes you car trouble?
A study of 10,000 individual call outs by
'Best-Buy'* road rescue organisation Britannia
Rescue,has revealed that road rescue call outs really are
written in the stars. For example, those born under the sign Aries
were accountable for the most road rescue call outs, and 25% more likely
to request roadside assistance than Scorpios.
The survey also exposes why each star
sign calls for roadside assistance:
Out of all the star signs, Virgos
made the most call outs for locking their keys in the car. In fact
Virgos are three times as likely to make such a request for assistance
This is in contrast to common personality traits of a Virgo,
best known for their organisational skills and attention to detail.
may be bullish and stubborn but results show that they can also be
very forgetful. They came top of the list of all star signs for
running out of fuel and putting the wrong fuel in their car. Taureans
are five times more likely than Aquarians
to ring up Britannia Rescue for these reasons.
Of all the star
are most likely to require assistance with a flat battery, twice as
likely as LibrasAquarians
are also most likely to have a problem with their exhaust pipe and a
problem with their handbrake.
are most likely of all the star signs to run out of oil (despite the
warning light!). Perhaps this is because they are the least likely
sign to call out for help because they have an oil leak.
are 20% more likely than any other star sign to have to call for
assistance with a flat tyre and, to make matters worse, often they won't
be carrying a spare. If fact, they are 3 times more likely than Geminis
not to be carrying a spare!
"The results of the survey are a fun
way of highlighting the most common problems that Britannia
Rescuemembers face when they need to call us out for road
There is also a serious side to our
findings, which is something every driver can relate to. I hope that
whatever the star sign, drivers will be encouraged to make more regular
basic checks on their cars."
"However, regardless of their star
sign all Britannia
Rescue members will continue to receive superb service and value for
Britannia Rescue membership can be
obtained by logging onto the website www.britanniarescue.com or
telephoning 0800 591 563.
*Britannia Rescue has been awarded the
Which? Best Buy for the last four surveys, the most recent of which also
rated it highest in customer satisfaction.
was founded in 1983 and is wholly owned by csma, the UK's largest
private home, leisure and motoring organisation. It operates around the
clock through a network of over 3,000 specialist roadside technicians from
over 550 locations.
Britannia Rescue offers four different
levels of cover, all of which include free caravan and trailer cover,
legal advice helpline and assistance with windscreen and tyre replacement.
Road Rescue cover is provided for almost half a million vehicles for its
members travelling in the UK and Republic of Ireland.
Britannia Rescue's high standards of
service, systems and professionalism are supported by its ISO9002 and 'Investors
in People' awards.
Five of Britannia Rescue's customer
brochures have achieved the Plain English Campaign's prestigious Crystal
For further information, about this press release, please contact:
Sally Biggs / Andrew Smith
Polhill Communications: 020 7655 0520
firstname.lastname@example.org / email@example.com