Horoscope Research & Breakdowns

Horoscope Research & Breakdowns : is a novel study of 10,000 individual call outs by 'Best-Buy'* road rescue organisation Britannia Rescue.  The study has allegedly revealed that road rescue call outs really are written in the stars.  

When individuals believe that their star sign traits really do mirror their own qualities and characteristics, psychologists refer to the Barnum Effect as a plausible explanation for this phenomena.  However the latest research by Britannia Rescue, into frequency and type of breakdown analysed their data, not by gender, or age, but by star sign.  Surprisingly the research appears to have revealed some clearly defined star sign tendencies relating to breakdowns.

The following press release was reproduced with kind permission from Britannia Rescue:

ARE YOU DESTINED TO REACH YOUR DESTINATION?

"Britannia Rescue research reveals that breakdowns are written in the stars!

30th May 2002: When we think of the signs of the zodiac we often relate people to their distinctive personality traits, but have you ever thought that your star sign could influence how often you breakdown and what causes you car trouble?

A study of 10,000 individual call outs by 'Best-Buy'* road rescue organisation Britannia Rescue, has revealed that road rescue call outs really are written in the stars. For example, those born under the sign Aries were accountable for the most road rescue call outs, and 25% more likely to request roadside assistance than Scorpios.

The results reveal that:

Those born under the signs of Aquarius, Libra, Sagittarius and Scorpio made the least number of requests for road rescue assistance.

Geminis, Leos, Pisceans and Taureans were all responsible for making the most call outs, with Arians coming out as the number one road rescue users.

The survey also exposes why each star sign calls for roadside assistance:

Out of all the star signs, Virgos made the most call outs for locking their keys in the car. In fact Virgos are three times as likely to make such a request for assistance than Libras. This is in contrast to common personality traits of a Virgo, best known for their organisational skills and attention to detail.

Taureans may be bullish and stubborn but results show that they can also be very forgetful. They came top of the list of all star signs for running out of fuel and putting the wrong fuel in their car. Taureans are five times more likely than Aquarians and Geminis to ring up Britannia Rescue for these reasons.

Of all the star signs, Aquarians are most likely to require assistance with a flat battery, twice as likely as Libras Aquarians are also most likely to have a problem with their exhaust pipe and a problem with their handbrake.

Pisceans are most likely of all the star signs to run out of oil (despite the warning light!). Perhaps this is because they are the least likely sign to call out for help because they have an oil leak.

Aries are 20% more likely than any other star sign to have to call for assistance with a flat tyre and, to make matters worse, often they won't be carrying a spare. If fact, they are 3 times more likely than Geminis and Leos not to be carrying a spare!

 

Malcolm Phillips, Chief Executive of Britannia Rescue, says:

"The results of the survey are a fun way of highlighting the most common problems that Britannia Rescue members face when they need to call us out for road rescue.

There is also a serious side to our findings, which is something every driver can relate to. I hope that whatever the star sign, drivers will be encouraged to make more regular basic checks on their cars."

"However, regardless of their star sign all Britannia Rescue members will continue to receive superb service and value for money.""

Britannia Rescue membership can be obtained by logging onto the website www.britanniarescue.com or telephoning 0800 591 563.

See also astrology, birth signs, Chinese horoscope & star sign compatibility.


Notes to Editors

*Britannia Rescue has been awarded the Which? Best Buy for the last four surveys, the most recent of which also rated it highest in customer satisfaction.

Britannia Rescue was founded in 1983 and is wholly owned by csma, the UK's largest private home, leisure and motoring organisation. It operates around the clock through a network of over 3,000 specialist roadside technicians from over 550 locations.

Britannia Rescue offers four different levels of cover, all of which include free caravan and trailer cover, legal advice helpline and assistance with windscreen and tyre replacement. Road Rescue cover is provided for almost half a million vehicles for its members travelling in the UK and Republic of Ireland.

Britannia Rescue's high standards of service, systems and professionalism are supported by its ISO9002 and 'Investors in People' awards.

Five of Britannia Rescue's customer brochures have achieved the Plain English Campaign's prestigious Crystal Mark.

For further information, about this press release, please contact:
Sally Biggs / Andrew Smith 
Polhill Communications: 020 7655 0520
s_biggs@polhill.com / a_smith@polhill.com

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